Google is now expanding their “Click-To-Call Ad Feature”

GOOGLE – The Search Engine Giant has recently introduced a click-to-call feature for ads using call extensions. Google provided an update about this new feature and what it’s been doing. Early results indicate that the new design has certainly impacted advertiser click-through rates and call volume says Google.

Google on Your Goggle-Box: Internet giant launches service that will allow you to surf on your TV

The Internet giant Google is to launch a new era of ‘Internet TV’ with a service that allows users to search their screens in the same way as the web. The innovation, Google TV, will mean viewers can use their set for television and the internet – and even both at the same time.

Users will be able to watch material from catch-up services like the BBC iPlayer and ITV Player on their main television screen.

Google TV, which is accessed through a special set-top box, will launch in the UK within six months.

Most Powerful Women - Forbes View

Forbes is an American publishing and media company. The magazine is well-known for its lists, including its lists of the richest Americans (the Forbes 400) and its list of billionaires.

The list of Most Powerful Women in the world for 2011 was released on Wednesday, Aug. 24.

Google acquires Green Parrot Pictures Company

Google has acquired Green Parrot Pictures, an Irish company that makes tools to manipulate digital video and images.

Green Parrot Pictures was founded six years ago by Dr Anil Kokaram, an associate professor with the school of engineering at Trinity College, Dublin.  Green Parrot's technology to help users make better-quality videos, particularly for videos taken with mobile phones. Google said that Green Parrot's technology would enhance the look of videos posted on its site while using bandwidth more efficiently. 

Interesting new feature from Google - SMART FOLDERS for Gmail Users

Google continues to release interesting new features designed to help email users. It has improved filtering and helped us save time doing standard email-related tasks. But Gmail's newest feature, Smart Folders.

The Smart Folders automatically identifies bulk email messages and puts them in a “special” folder.

How to Create Mail Merge with Google Mail

Mail Merge can obviously save you plenty of time as you can send personalized email messages to multiple people at once. The feature is neither available in Gmail nor Google Apps but there are workarounds like:

Option #1. You can connect your Gmail account with Outlook and then use the Mail Merge feature of Microsoft Office Word to send bulk email messages through Gmail but from your desktop.

Option #2. You can use web based services like MailChimp, Constant Contact, Campaign Monitor, etc. for sending personalized mass emails but they aren’t free.

If none of the above options work for you, here’s a third and better solution – you can setup Mail Merge in Gmail through your Google Docs account – it’s both free and easy to setup. Let’s get started.

Facebook's venture into E-Mail Service

Facebook declared plans in this month to offer users a fully functioning e-mail service that will be available sometime in upcoming weeks. Users will be able to get "@facebook.com" e-mail address, which will be able to receive messages from other e-mail service providers too.

The e-mail service is being called a potential "Gmail killer." The move is the latest in an ongoing battle between Facebook and Google, which says it will offer more social networking features in response to Facebook's growing popularity.

The service will be able to pull in text messages and instant chats, according to Facebook CEO Mark Zuckerberg, will play a significant role in electronic communication in the future.

Google CEO Eric Schmidt said Facebook's new venture into e-mail will increase healthy competition. Also, he continues that "More competition is always good because competition makes the market larger," told the Washington Post. 

According to a 2009 Pew Internet and American Life Project survey, text messaging has become the primary form of communication for U.S. teens. "We don't think a modern messaging system is going to be e-mail," Zuckerberg said in a press statement.

Well, Most of the people are ready to welcome the new service, while the others say “I hate change”.

What comScore says about Search Engines?! - A Quick Review

Google preserved its authority in search last month, capturing 66.3% of explicit core searches and 64.3% of total core searches, which includes Google Instant.

Well, Bing and Yahoo tracked behind, according to the comScore data Bing has got faintly uptime. comScore has continued it’s second month with the impact of Google Instant – which offers suggestions as someone types – when calculating its search engine rankings.

ComScore said last month that when people type something into Google, hit "enter," and then click on a link, it counts that activity in its "explicit core search" results. Results that show up in Google Instant as someone types will be included in "total core search" results if a user pauses on that for at least three seconds, comScore said.

As a result, Google had 66.3% of the open core search market in October 2010, up very slightly from 66.1% a month before. Yahoo came in 2nd with 16.5% of the market, losing 0.2%, followed by Microsoft sites with 11.5%, a 0.3% boost. Overall, more than 16.6 billion open core searches were conducted in October 2010, with Google capturing 11 billion searches, followed by Yahoo with 2.7 billion, and Microsoft with 1.9 billion.

Recently moved Ask.com – had 598 million searches, followed by AOL with 346 million. On the whole Google is only company in the hit list to make any gains month-over-month in a total core search, which includes Google Instant.

Recent article says that “Google had 64.3 percent of the market, up 1.4 percent from the previous month. Yahoo had 18.5 percent, down 0.7 percent, followed by Microsoft at 12.1 percent, down 0.4 percent.”

Boutiques.com - Google releases new fashion site

Google on Wednesday published boutiques.com, a shopping site designed to help users find clothes and other items that suit their personal tastes.

Munjal Shah, Google's product management director, said "uses computer vision and machine learning technology to visually analyze your taste and match it to items you would like,".

Boutiques.com - Beta

Boutiques.com is a personalized shopping experience, where viewers can find and discover fashion goods through a collection of boutiques curated by taste-makers -- celebrities, stylists, designers, and fashion bloggers.

It offers a variety of features for viewers to discover and shop their look and create the opportunity for designers to showcase their tastes and updated inspirations online.

The shopping site is now only available in the United States and only for women's fashion, but Google plans to expand it in the future, Shah said.

Edit Google Docs on your Smart Phones

Google Docs is a cloud based document editor. It was only supporting with desktop browsers. Google has launched a mobile browser version of the Google Docs editor, so now you can edit your documents on-the-go. No matter where you're.

It's pretty easy to do. Just visit docs.google.com in a browser on a supported device, and select the document you want to edit. Then, when you’re viewing it, press the Edit button to switch to the mobile editor.

In the next few days, They are rolling this out to English-language users around the world on Android with Froyo (version 2.2) and on iOS devices (version 3.0+) including the iPad. They will be adding support for other languages soon.

Google format enables images with AdWords

Last week Google announced a new ad format that may be used to enhance B2B online marketing strategies involving the search engine.

Google Product Ads, a display type that has been in beta testing for a nearly a year, is finally going to be available for all advertisers. The new format shows images alongside traditional AdWords ads, enabling sponsors to current searchers with a visual representation of the products they are searching for.

Unlike normal AdWord ads, the Google Product Ads can be purchased on a cost-per-acquisition basis. For example, an advertiser could pay Google 2 percent on each product sold through the ads. This enables sponsors to avoid paying for clicks that don't lead to purchases, though if their ads are especially popular, it could drive overall expenditures up.

Google Product Ads are set to be available to all advertisers soon.

Google serves the majority of internet searches, which means the new ad format has potential to reach a wide audience of potential clients. According to Experian Hitwise, Google accounted for 72 percent of searches in conducted by American internet users during September.

Source: KoMarketing Associates, LLC

Google Engineers test Driverless Cars

The founders of GOOGLE are discovered many latest technologies to resolve several issues. Here is again they are gonna launch another technology. I have found a very good article which is really interesting to me. I believe you too like.. sorry would love it. 

Larry and Sergey founded Google because they wanted to help solve really big problems using technology. And one of the big problems we’re working on today is car safety and efficiency. Our goal is to help prevent traffic accidents, free up people’s time and reduce carbon emissions by fundamentally changing car use. So we have developed technology for cars that can drive themselves. Our automated cars, manned by trained operators, just drove from our Mountain View campus to our Santa Monica office and on to Hollywood Boulevard. They’ve driven down Lombard Street, crossed the Golden Gate bridge, navigated the Pacific Coast Highway, and even made it all the way around Lake Tahoe. All in all, our self-driving cars have logged over 140,000 miles. We think this is a first in robotics research. 

Our automated cars use video cameras, radar sensors and a laser range finder to “see” other traffic, as well as detailed maps (which we collect using manually driven vehicles) to navigate the road ahead. This is all made possible by Google’s data centers, which can process the enormous amounts of information gathered by our cars when mapping their terrain. 

According to the World Health Organization, more than 1.2 million lives are lost every year in road traffic accidents. We believe our technology has the potential to cut that number, perhaps by as much as half. We’re also confident that self-driving cars will transform car sharing, significantly reducing car usage, as well as help create the new “highway trains of tomorrow." These highway trains should cut energy consumption while also increasing the number of people that can be transported on our major roads. In terms of time efficiency, the U.S. Department of Transportation estimates that people spend on average 52 minutes each working day commuting. Imagine being able to spend that time more productively. 

We’ve always been optimistic about technology’s ability to advance society, which is why we have pushed so hard to improve the capabilities of self-driving cars beyond where they are today. While this project is very much in the experimental stage, it provides a glimpse of what transportation might look like in the future thanks to advanced computer science. And that future is very exciting. 

Well, The search giant says that although the development of the automated cars is very much in the experimental stage, it provides a glimpse of what transportation might look like in the future.

Source: Official Google blog

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