India top source of spam in 3rd quarter of 2011: Kaspersky Lab's Spam Report

More than 50% of all spam messages in the world during the third quarter of 2011 originated from just six countries, with India accounting for the highest 14.8% of such messages.

Forrester Research predicts Interactive Marketing spending will reach $76.6 billion by 2016

A new report by Forrester Research forecasts that U.S. interactive marketing spending will reach $76.6 billion by 2016, equal to TV spending this year and comprising 35% of all advertising. That's a huge jump since this year interactive will comprise 19% of all spending, according to Forrester.

According to the report, search and display will remain to be the biggest pieces of the interactive spending pie, comprising 44% and 36%, respectively, in 2016, though search will have lost share from 55% in 2011. Mobile paid advertising and search will experience astronomic development and are surpassing email and social this year.

The top 10 Email Marketing Companies

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Every email sent to a potential or current customer could be considered email marketing.

Right now, there are variety of companies offering various email marketing solutions to target customers. Their services and client satisfaction have been put into test to find out the best email marketing companies. Almost every email marketing service providing firms have participated in this test. They have gone through an evaluation system for the top ranking. The evaluation was examined by experienced and well trained researchers.

Email Marketing

What is it?

Though there are many online marketing methods to generate leads E-mail marketing can be defined as a means of direct marketing in which the email is required being a medium to speak with your targeted audience. 

As the penetration in the Internet is growing, businesses are finding e mail marketing an easy way to focus on their audience and pitch their services or products.

Why Email Marketing?

Email is an ideal solution for brand reinforcement, product testing, promotional offers and customer surveys. It's fast, cheap and easy to send special announcements, newsletters, and promotional offers to their customers via email.

Email marketing is an effective tool to pursue internet business. It can be a concept that invokes immediate response or action from the prospects. 

Email Marketing has many features. I’d like to list out the important features below,

• Inexpensive 
• Drive traffic to your website 
• Increase profits 
• There are various tools like auto responders, bounce messages, read receipts and clicks to trace the email messages. These help out with correlating sales with marketing and measuring the negative or positive responses. 
• Can make sure that the message reaches the targeted audience 
• Cost effective way of reaching a targeted audience to distribute information 
• Encourages customer loyalty, strengthens relationships, and builds trust. 
• Increase brand awareness

Well, the recent survey says that “Consumers want personalized e-mail from marketers” - More than half of US and UK consumers said they would be more receptive to e-mails from marketers if they were personalized and highly-targeted. That is among the key findings of a new report issued from e-mail service provider - e-Dialog, June 07, 2010.