Email Marketing

What is it?

Though there are many online marketing methods to generate leads E-mail marketing can be defined as a means of direct marketing in which the email is required being a medium to speak with your targeted audience. 

As the penetration in the Internet is growing, businesses are finding e mail marketing an easy way to focus on their audience and pitch their services or products.

Why Email Marketing?

Email is an ideal solution for brand reinforcement, product testing, promotional offers and customer surveys. It's fast, cheap and easy to send special announcements, newsletters, and promotional offers to their customers via email.

Email marketing is an effective tool to pursue internet business. It can be a concept that invokes immediate response or action from the prospects. 

Email Marketing has many features. I’d like to list out the important features below,

• Inexpensive 
• Drive traffic to your website 
• Increase profits 
• There are various tools like auto responders, bounce messages, read receipts and clicks to trace the email messages. These help out with correlating sales with marketing and measuring the negative or positive responses. 
• Can make sure that the message reaches the targeted audience 
• Cost effective way of reaching a targeted audience to distribute information 
• Encourages customer loyalty, strengthens relationships, and builds trust. 
• Increase brand awareness

Well, the recent survey says that “Consumers want personalized e-mail from marketers” - More than half of US and UK consumers said they would be more receptive to e-mails from marketers if they were personalized and highly-targeted. That is among the key findings of a new report issued from e-mail service provider - e-Dialog, June 07, 2010.

VAT raised to result in 'More Focused' Marketing Campaigns

A new study has found that the forthcoming rise in VAT will have an affect on marketing campaigns. Email marketing and other types of campaigns will need to become more effective in order to win business once the VAT rise comes into effect, a new study suggests.

According to affiliate network LinkShare, a number of marketers believe that mass marketing techniques will give way to individualised campaigns next year when VAT rises to 20 per cent.


More than one in three consumers said they would be curbing their spending habits once the increase is introduced, while 18 per cent expect to see an increased emphasis on measurement and return on investment.

Liane Dietrich, managing director of LinkShare UK, said the VAT increase could have some benefits for retailers and brands which provide value for money.

"Consumers are savvy and dedicated to the quest for the best value; they won’t go back to pre-recession habits when the economy starts to recover," the industry expert said.

"They will continue to base their decisions on the research and value-driven factors that they have become accustomed to over the last eighteen months."

The research comes just days after a study by Acxiom found that retailers who used creative marketing tactics, such as digital channels, in the run up to Christmas could enjoy more success.

By Sarah Wright

Source: THE DIRECT MARKETING ASSOCIATION (UK) LTD


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Facebook Do's and Don'ts

Tips for Using Facebook

Facebook is a fun and easy way to stay connected to friends and family but it can be a bit confusing at first. Here are some tips to help you make the most of your Facebook experience.

Facebook Dos

Do use your real name. The idea behind these sites is for friends to stay in touch and reconnect. If you use a fake name people you knew in elementary school, from summer vacations, from real-life social groups you have left and friends who moved away, will not be able to find you.

Do use a real picture of you in your profile. For the same reasons you should use your real name, a real picture of you is a must. People can’t tell if you’re you from your name alone. That being said, keep the picture you post modest, provocative pictures send the wrong message.

Do look at the pictures of people who send you friend requests. Even if you don’t recognize them from the photo currently on display you may recognize the person from a different picture.

Do create your photo albums with privacy settings so only your friends can see them. You can change the settings in the future if you want but it is always best to limit who can see the more intimate moments of your life.

Do tag the pictures you post so that friends know when you have put their picture online. It is just common courtesy to let people know when you have put their likeness on the internet.

Do be tolerant when you get friend requests from strangers, especially if your photo is not of you. You may not be the only person on the planet with your name. Just hit reject and don’t worry about it. People are not notified when you reject their friend request.

Do use the Facebook privacy settings to limit who can see your full profile. Set it so that only friends can see things like your pictures, your wall, and your personal and contact information.

Do create a private group for you and your close friends. Make the group administrated and by invite only and only allow friends to join if you know them in real life.

Do limit the type of email notifications that come to you from Facebook. If you don’t you could find your email bombarded by Facebook messages.

Do report any threats of violence or other inappropriate posts or images to Facebook and to the proper real world authorities like school officials, parents and police. 

Facebook Don’ts

Don’t leave the default Facebook privacy settings as set. Go in and customize your privacy. Of particular importance, limit what people can see when you poke or message them before you have added them as a friend. The default setting allows people who are not friends yet and whom you poke or message to see your entire profile.

Don’t be afraid to allow some people to only see a limited version of your profile. Limited profiles show things like your profile picture, your name, and your basic info but do not show things like your wall, your interests, your contact info and any images of you that are not used as in your profile..

Don’t ever announce on your wall, or on any public wall, where you plan to go or who you plan to go with. Cyber stalkers are a real threat and if you have one this tells them where to find you in real life.

Don’t be afraid to join public groups about interests you share. Just be careful what you post on the walls of these groups.

Don’t accept Facebook invites to events. If you plan to attend send your acceptance using a private message or tell the host when you see them in person.

Don’t use Facebook to bully, harass, spread rumors, challenge fights or otherwise incite violence. Facebook is a social utility, not an anti-social utility.

Happy & Enjoy Surfing!!!!