November 18, 2010 - Google releases new fashion site

Google on Wednesday published, a shopping site designed to help users find clothes and other items that suit their personal tastes.

Munjal Shah, Google's product management director, said "uses computer vision and machine learning technology to visually analyze your taste and match it to items you would like,". - Beta is a personalized shopping experience, where viewers can find and discover fashion goods through a collection of boutiques curated by taste-makers -- celebrities, stylists, designers, and fashion bloggers.

It offers a variety of features for viewers to discover and shop their look and create the opportunity for designers to showcase their tastes and updated inspirations online.

The shopping site is now only available in the United States and only for women's fashion, but Google plans to expand it in the future, Shah said.

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