Showing posts with label Market Research. Show all posts
Showing posts with label Market Research. Show all posts

August 25, 2011

Most Powerful Women - Forbes View


Forbes is an American publishing and media company. The magazine is well-known for its lists, including its lists of the richest Americans (the Forbes 400) and its list of billionaires.

The list of Most Powerful Women in the world for 2011 was released on Wednesday, Aug. 24.


Forrester Research predicts Interactive Marketing spending will reach $76.6 billion by 2016

A new report by Forrester Research forecasts that U.S. interactive marketing spending will reach $76.6 billion by 2016, equal to TV spending this year and comprising 35% of all advertising. That's a huge jump since this year interactive will comprise 19% of all spending, according to Forrester.


According to the report, search and display will remain to be the biggest pieces of the interactive spending pie, comprising 44% and 36%, respectively, in 2016, though search will have lost share from 55% in 2011. Mobile paid advertising and search will experience astronomic development and are surpassing email and social this year.


December 27, 2010

Online Gaming Revenues to Hit US$20 Billions - ABI Research

Revenues of web gaming in 2012 are forecast to achieve over US$20 billion, driven by North American, European and Asia Pacific markets, based on market-research firm ABI Research.

The Asia-Pacific region, in particular China, could be the engine behind significantly of this development. However, in China,as a result of commonly lower levels of very own PC ownership, the firm models are enhancing a tiny differently. In accordance with market analyst Michael Inouye, "World of Warcraft, for instance, generates essential earnings for Activision in Europe and North America over a subscription basis. But in China, despite a big `subscriber` base, the revenues are far smaller: it`s a lot more of a pay-as-you-go design (prepaid game cards). This also makes a higher reliance on `cloud` or server-based games."

One more difference in Asia is regulation. "In China, Korea, Vietnam, and elsewhere the rules are much more exacting in what they allow. Some games for instance, have had to adjust their content. utilizing WoW once more as an example, the developers had to get rid of the virtual blood."

The increasingly varied and variety of connected devices would also enable gaming on additional platforms, ABI Research said.


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