A new study has found that the forthcoming rise in VAT will have an affect on marketing campaigns. Email marketing and other types of campaigns will need to become more effective in order to win business once the VAT rise comes into effect, a new study suggests.
According to affiliate network LinkShare, a number of marketers believe that mass marketing techniques will give way to individualised campaigns next year when VAT rises to 20 per cent.
More than one in three consumers said they would be curbing their spending habits once the increase is introduced, while 18 per cent expect to see an increased emphasis on measurement and return on investment.
Liane Dietrich, managing director of LinkShare UK, said the VAT increase could have some benefits for retailers and brands which provide value for money.
"Consumers are savvy and dedicated to the quest for the best value; they won’t go back to pre-recession habits when the economy starts to recover," the industry expert said.
"They will continue to base their decisions on the research and value-driven factors that they have become accustomed to over the last eighteen months."
The research comes just days after a study by Acxiom found that retailers who used creative marketing tactics, such as digital channels, in the run up to Christmas could enjoy more success.
By Sarah Wright
Source: THE DIRECT MARKETING ASSOCIATION (UK) LTD
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Showing posts with label Money. Show all posts
Showing posts with label Money. Show all posts
November 11, 2010
September 23, 2010
Cold Calling - Is it Good...!!!!!!
Why it's good that cold calling is so difficult for most sales people??????!!!!!
Cold calling is traditionally the most challenging part of the selling process.
Moreover, for most sales people cold calling is becoming increasingly difficult - because the prospective customer's time is increasingly pressurized and therefore increasingly protected, and so cold calling sales people are increasingly resisted.
Prospects and decision-makers are increasingly difficult to reach, on their guard, and very sensitive and resistant to obvious 'sales techniques'.
Moreover, for most sales people cold calling is becoming increasingly difficult - because the prospective customer's time is increasingly pressurized and therefore increasingly protected, and so cold calling sales people are increasingly resisted.
Prospects and decision-makers are increasingly difficult to reach, on their guard, and very sensitive and resistant to obvious 'sales techniques'.
Consequently the sales person feels extra pressures, not helped by scripted or contrived language, or an over-zealous sales management or system, which understandably creates a feeling in the prospect of being pushed or manipulated. In these circumstances any hope of forming vital trust is of course lost at this point, and recovery is virtually impossible.
However, sales people who adopt a positive and skillful approach to cold calling generally find that cold calling becomes easier.
This is because cold calling itself is influenced hugely by market forces, i.e., all the other cold calling sales people attempting to do it.
The more difficult cold calling is for the majority, then the easier it becomes for the successful minority.
If the cold calling challenge were easy, then it would be easy for everyone, and therefore very difficult to achieve differentiation or advantage, to stand out, to be noticed and respected and valued - to succeed.
However, sales people who adopt a positive and skillful approach to cold calling generally find that cold calling becomes easier.
This is because cold calling itself is influenced hugely by market forces, i.e., all the other cold calling sales people attempting to do it.
The more difficult cold calling is for the majority, then the easier it becomes for the successful minority.
If the cold calling challenge were easy, then it would be easy for everyone, and therefore very difficult to achieve differentiation or advantage, to stand out, to be noticed and respected and valued - to succeed.
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September 3, 2010
Unseen and Rare Indian Rupee Notes
It's a huge pleasure & proud to share the unseen/rare indian currency with you guys.
Happy Surfing!!!
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| Hundred Rupee |
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