March 16, 2011

Google acquires Green Parrot Pictures Company

Google has acquired Green Parrot Pictures, an Irish company that makes tools to manipulate digital video and images.

Green Parrot Pictures was founded six years ago by Dr Anil Kokaram, an associate professor with the school of engineering at Trinity College, Dublin.  Green Parrot's technology to help users make better-quality videos, particularly for videos taken with mobile phones. Google said that Green Parrot's technology would enhance the look of videos posted on its site while using bandwidth more efficiently. 

A statement, posted on Green Parrot Pictures' website said: "We're excited to join Google, where we will apply our expertise to improve the online video experience for hundreds of millions of users worldwide on may different products, platforms and services."

Writing on the official YouTube blog, Google’s director of video technology, Jeremy Doig said: “What if there was a technology that could improve the quality of such videos — sharpening the image, reducing visual noise and rendering a higher-quality, steadier video — all while your video is simply being uploaded to the site?"

The company’s technology was used in block buster films such as X-Men, Lord of the Rings and Spider-Man.

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