Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Every email sent to a potential or current customer could be considered email marketing.
Right now, there are variety of companies offering various email marketing solutions to target customers. Their services and client satisfaction have been put into test to find out the best email marketing companies. Almost every email marketing service providing firms have participated in this test. They have gone through an evaluation system for the top ranking. The evaluation was examined by experienced and well trained researchers.
"The services of email marketing companies are evaluated though five key points. They are submission interface, protocol compliance, delivery rates, analytics, and support. These separate the average from the best" said by Jeev Trika, Managing Partner of topseos.com.
The Top 10 Email Marketing Solutions for August 2011 are:
- Pinpointe On-Demand
- Elite Email
- My Emma
- Topica Inc
Each email marketing company's client satisfaction and information providing quality was put into test. Clients were asked to give feedback about the company's service. The evaluation consists of asking different types of questions. Such as-
- What is the interface for email submission?
- Is it to setup an email marketing campaign?
- Does the company have a template creating software?
- Does the software provide customization facility?
- What is the protocol used to for the compliance of the software?
- Domain Keys and Sender ID protocols are used or not?
- Is the service trust worthy?
- What is the delivery rate of emails sent by the software?
- Does the software have high-quality standards?
- Is there any process to increase delivery rates?
- Statistical information like open rates, click thru rates, and forward information are provided or not?
- What is the support provided for the email marketing software?
- Whether clients are satisfied with the service?
The autonomous authority on search vendors, topseos.com has designed a unique testing procedure to identify which email marketing companies are best in email marketing solutions.