Google format enables images with AdWords

Last week Google announced a new ad format that may be used to enhance B2B online marketing strategies involving the search engine.

Google Product Ads, a display type that has been in beta testing for a nearly a year, is finally going to be available for all advertisers. The new format shows images alongside traditional AdWords ads, enabling sponsors to current searchers with a visual representation of the products they are searching for.

Unlike normal AdWord ads, the Google Product Ads can be purchased on a cost-per-acquisition basis. For example, an advertiser could pay Google 2 percent on each product sold through the ads. This enables sponsors to avoid paying for clicks that don't lead to purchases, though if their ads are especially popular, it could drive overall expenditures up.

Google Product Ads are set to be available to all advertisers soon.

Google serves the majority of internet searches, which means the new ad format has potential to reach a wide audience of potential clients. According to Experian Hitwise, Google accounted for 72 percent of searches in conducted by American internet users during September.

Source: KoMarketing Associates, LLC

Getting the Most from your Online Marketing Budget

SEO or search engine optimization has become the heart and soul of the Internet marketing industry and many Canadian MSPs and VARs are looking at Search Optimization as part of their overall online marketing strategy.

Each and every reseller or service provider wants to be on the top of search engine results page (SERP). This has created a need for search engine optimizers who alter and optimize the Web sites in such a manner that they become search engine friendly and bring in traffic and revenue to the organizations.

Like any competitive field of business, SEO hasn’t escaped from the hands of crooks and ne’er-do-wells who make tall claims on search engine optimization. It is important for you to detect such frauds before you assign them an optimization job. Here are a few tips which will help you in sorting a fraud SEO service provider from a real one:

• Guaranteed Ranking: The only people who can guarantee you a ranking are search engines like Google, Yahoo, and Bing but the fact is none of them do SEO! Not even the top ten optimizers in the world in the world can guarantee you a ranking so never fall for such tall claims.
• Quick results: Good SEO is a time-consuming process. It takes time to organically rank a Web site high. It takes at least a month to effectively reflect growth after optimization. So stay away from catchy claims like ‘First page ranking in 15 days’. ‘Guaranteed results in 7 days.’
• Too-Good-To-Be-True Rates: ‘Quality never comes cheap.’ If you choose the wrong SEO service provider, it can be an exercise in futility costing you time and money. The Internet is a great tool to search for market-standard rates. Do not go to optimizers who quote unbelievably low rates.
• Black Hat Techniques: There are lot of unethical techniques for getting your Web site higher ranking on the Web. The down side of this is such practices might invite permanent penalty from the search engines and prove detrimental for your Web site. Make sure your optimizer doesn’t use black hat techniques for optimization.
• Secret and Proprietary: As the owner of the Web site, you are entitled to know what are the exact optimization techniques that your Web site is going through. In case any service provider denies you the information citing secrecy and proprietary information, it is advisable to stay away from them.
• Technical Brainstorming: If your SEO service provider is bombarding you with technological terms and high end techniques it is most likely that he/she is poor with the application of what business is looking for. Good optimizers seldom talk in technical language with their clients and fake optimizers might want to hide their lack of knowledge with such terminology.  The old ‘dazzle them with BS’ truism comes to mind.

Keeping these things in mind will help you in choosing the perfect SEO optimizer for your job.  It is critical that you find a SEO provider who also understands your target market and the industry that you are in.  Search Engine Optimization is not guaranteed, involves hundreds of variables and is a continual process of adjustments and building authority over time. It is a fine mixture of art, science, and research and never comes cheap. And the most important thing – there are no guaranteed results is SEO.

By Stuart Crawford

Source: ChannelBuzz.CA

Microsoft's Docs.com Within Facebook Groups - Cooperate with each other

Microsoft's Docs.com announced yesterday that it now supports sharing documents within Facebook Groups. Microsoft's Fuse labs brought Docs.com to Facebook back in April, but the service hasn't necessarily taken off, in part because sharing documents with a specific group was unwieldy, as you had to add people manually.

Now Docs.com ensures integration into Facebook Groups, something that wasn't previously possible for third-party apps. Users can share documents within a Group for others to view or edit. Updates to Docs.com will post a story to the Group's Wall as well as to the newsfeeds of its members. And you can leave comments about documents on the Group Wall or within the document itself.

We don't need to have Microsoft Office installed to use Docs.com, but the system only supports Word, Excel, PowerPoint and PDF file uploads.

By: Audrey Watters

Source: Read Write Web

Motorola Charm coming to India this month for Rs.15K

Motorola India seems to be slowly launching most of it’s Android handsets in India. The latest one to hit India will be the Moto Charm which is currently available in USA on T-Mobile. It’s an Android QWERTY handset with chic looks.

The Flipout was launched recently and was targeted at women. Seems like the Charm will be landing in India for a price of around Rs.15000 by November end.

Submitted by Varun Krish

Source: FA - FoneArena

Apple's First PC Expected to Fetch $160,000

The Apple I is arguably considered the first personal computer, paving the path for desktop computing with this elementary PC. This incidentally was the first commercial product released by Apple, hand-built by co-founder Steve Wozniak. Released in 1976, the Apple I retailed for $666.66 (Rs. 29,836 approx.), and only 200 units were produced. Apple's quest for simplification was apparent even then. The Apple I featured an assembled motherboard, as opposed to other alternatives prevalent at that time only available in kit form requiring user assembly.

London based auction house Christie's have put up an almost pristine Apple I for bidding. It is expected to get auctioned for anywhere between $160,000 and $240,000. That's quite a lot for something more than three decades old, but the fact that there are less than 50 of them left, makes them pretty invaluable. In fact, Apple has reportedly sold one for $50,000. The estimates don't sound as lofty, when we all know how generous Apple fans are.

By: Nachiket Mhatre

Source: Techtree

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Google Engineers test Driverless Cars

The founders of GOOGLE are discovered many latest technologies to resolve several issues. Here is again they are gonna launch another technology. I have found a very good article which is really interesting to me. I believe you too like.. sorry would love it. 

Larry and Sergey founded Google because they wanted to help solve really big problems using technology. And one of the big problems we’re working on today is car safety and efficiency. Our goal is to help prevent traffic accidents, free up people’s time and reduce carbon emissions by fundamentally changing car use. So we have developed technology for cars that can drive themselves. Our automated cars, manned by trained operators, just drove from our Mountain View campus to our Santa Monica office and on to Hollywood Boulevard. They’ve driven down Lombard Street, crossed the Golden Gate bridge, navigated the Pacific Coast Highway, and even made it all the way around Lake Tahoe. All in all, our self-driving cars have logged over 140,000 miles. We think this is a first in robotics research. 

Our automated cars use video cameras, radar sensors and a laser range finder to “see” other traffic, as well as detailed maps (which we collect using manually driven vehicles) to navigate the road ahead. This is all made possible by Google’s data centers, which can process the enormous amounts of information gathered by our cars when mapping their terrain. 

According to the World Health Organization, more than 1.2 million lives are lost every year in road traffic accidents. We believe our technology has the potential to cut that number, perhaps by as much as half. We’re also confident that self-driving cars will transform car sharing, significantly reducing car usage, as well as help create the new “highway trains of tomorrow." These highway trains should cut energy consumption while also increasing the number of people that can be transported on our major roads. In terms of time efficiency, the U.S. Department of Transportation estimates that people spend on average 52 minutes each working day commuting. Imagine being able to spend that time more productively. 

We’ve always been optimistic about technology’s ability to advance society, which is why we have pushed so hard to improve the capabilities of self-driving cars beyond where they are today. While this project is very much in the experimental stage, it provides a glimpse of what transportation might look like in the future thanks to advanced computer science. And that future is very exciting. 

Well, The search giant says that although the development of the automated cars is very much in the experimental stage, it provides a glimpse of what transportation might look like in the future.

Source: Official Google blog

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VAT raised to result in 'More Focused' Marketing Campaigns

A new study has found that the forthcoming rise in VAT will have an affect on marketing campaigns. Email marketing and other types of campaigns will need to become more effective in order to win business once the VAT rise comes into effect, a new study suggests.

According to affiliate network LinkShare, a number of marketers believe that mass marketing techniques will give way to individualised campaigns next year when VAT rises to 20 per cent.


More than one in three consumers said they would be curbing their spending habits once the increase is introduced, while 18 per cent expect to see an increased emphasis on measurement and return on investment.

Liane Dietrich, managing director of LinkShare UK, said the VAT increase could have some benefits for retailers and brands which provide value for money.

"Consumers are savvy and dedicated to the quest for the best value; they won’t go back to pre-recession habits when the economy starts to recover," the industry expert said.

"They will continue to base their decisions on the research and value-driven factors that they have become accustomed to over the last eighteen months."

The research comes just days after a study by Acxiom found that retailers who used creative marketing tactics, such as digital channels, in the run up to Christmas could enjoy more success.

By Sarah Wright

Source: THE DIRECT MARKETING ASSOCIATION (UK) LTD


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Google Android becomes 2nd most popular smartphone operating system

Google’s Android operating system now has a market share of 25.5 per cent worldwide, up from 3.5 per cent in the same period a year ago, according to the latest figures from Gartner.

That means the smartphone platform is now second only to Symbian, which enjoys a 36.6 per cent share, down from 44.6 per cent over the same period the previous year. It puts Google Android well ahead of rival Apple, which has a 16.7 per cent share, and Research in Motion, with a 14.8 per cent share.

More than 20.5 million Android handsets were sold in the third quarter, up from 1.4 million devices over the same period a year ago, said Gartner.

“Manufacturers such as Samsung continued to launch high-end Android devices like the Galaxy S, but manufacturers also launched Android devices at lower prices to target different consumer segments,” read the Gartner report.

“For example, ZTE launched a sub-£100 Android phone with Orange in the prepay UK market. For its part, Google is maintaining a fast pace of OS updates. Each version brings new features and polish to Android, and the level of innovation is a major differentiator.”

Gartner said that Google Android was particularly dominant in the United States, with an estimated 75 to 80 per cent of all smartphones sold by Verizon in the third quarter running the Google platform.

“Smartphone OS providers have entered a period of accelerated platform evolution, stimulated by more regular product releases, new platform entrants and new device types,” said Roberta Cozza, principal research analyst at Gartner.

“Any platform that fails to innovate quickly — either through a vibrant multi-player ecosystem or clear vision of a single controlling entity — will lose developers, manufacturers, potential partners and ultimately users.”

Source: Telegraph Media Group Limited


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Metal USB Flash Drive TubeFlash: Logo Branded USB Stick by MemoTrek™

The full-metal TubeFlash USB drive is a well-designed and attractive tube-shaped USB flash drive that will shine on any key-chain. TubeFlash USB flash drives come equipped with high-speed A-grade NAND flash memory in 4GB, 8GB, 16GB and 32GB capacity, these innovative metal USB TubeFlash drives are well-designed and a freshly brewed and branded designer USB flash drives are sold in wholesale batches by MemoTrek™ Technologies, leading B2B wholesale supplier of branded USB flash drives to cooperate customers worldwide. 

Its coated silky-touch surface, the rounded shapes of the supporting foot, the key-ring functionality and the solid weight of this exclusively designed metal USB flash drive makes this a new classic among our large selection of branded USB flash drives and promotional USB marketing tool.

"TubeFlash USB drive is a high quality and functional computer accessory that certainly is going to be used frequently by your customers", said a MemTrek™ Technologies representative.

Source: PR WEB

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Facebook New Feature

Facebook is gonna release new security feature that allows users can log out of their accounts remotely from another computer.

To do this, go to "account settings" on your Facebook page and click on "change" next to "account security." There, you'll see where else your Facebook account is logged in, including the type of device and the city it's in or near. To log out of any of them, click "end activity."

Facebook is gonna release this feature in next upcoming weeks.  Be Secure & Happy Surfing!!!